JBC (aka Juices Blended with Care) illustrates an urban look and feel that connects with city dwellers and health conscious peeps alike.

With expansion on the horizon, Healthy Habit needed a bold new look to make an impression on the health food movement on the East Coast.

Embarking on the insight of healthiness bringing happiness, this key driver helped shape positive and vibrant branding, in the aim of changing the perception people have of healthy food.

Any excuse to pop a bottle of prosecco, because why not? In true Christmas spirit, it’s nice celebrate the nice things we have in life. As an encouragement to create more ‘nice things’ together, this was a gift to clients to inspire future collaboration.

Elements of custom ribbon and silver holographic foil shine away to reveal the niceness of this gift.

“To all the nice things we create every day, to explain things, to make things look better, to connect with people, and (every once in a while) to change the world.” 

With Stoner’s Pizza Joint wanting a slice of the millennial market, the new logo created was the first step to engaging with this audience.

Through a bold logo and a straight talking tone of voice, the brand’s DNA is loud and proud and spread across all marketing materials.

With such a major, influential organisation at hand, the task of ensuring visual consistency across all IMF internal documents and public materials was essential.

Collaborating with the in-house creative team helped create a library containing more than 300 icons, with more still in development. 

With the aim of launching a quirky and captivating campaign on social media, the product was heroed in a novel way with sunbathing miniature figurines, to highlight its USPs of UV protection and enhanced activation when in touch with water.

The creative proved a winner with lots of likes, shares and comments. 

Get your head around this. how does the brain work?

Mirroring the brain, the infographic was split into two parts: the right showcasing the power of creativity and the left focusing on logic.

It was a smart piece of creative that made the understanding simple. Even for the brain-dead. 

This hot summer campaign changed the vision of the original jelly shoe brand (literally) aiming to get a younger audience to look at the brand in a new angle.

The shots captured an Instagrammable dream with pastel shades and poptastic props to highlight the height of summer. These snapshots were amplified across catalogues, social media and POS materials, and truly changed the brand for good. 

The project included a few special edition ‘Glow in the dark’ stickers, advertising, marketing materials and a 3d paper-cut lion for kids to assemble.

*No kids were harmed in the making of these pages.