NOTHING SAYS ‘THANK YOU’ MORE THAN A LIMITED EDITION CAN WITH AN ORGANIC COTTON SCREEN PRINTED TOTE BAG AS A GIFT TO CLIENTS.
THE NEW YORK ‘THANK YOU’ BAG HAS A LOUD AND PROUD LOOK WHICH MAKES IT A LOVABLE ICON. INSPIRED BY THESE GRAPHICS, THE GLOSSY ROUGE CAN LABELS SCREAM LOVE, INDULGENCE AND CHRISTMAS SPIRIT.
TITLE: THANK YOU IN A CAN
CLIENT: PERSONAL PROJECT
YEAR: 2019
TAGS: PACKAGING, PERSONAL
JBC (AKA JUICES BLENDED WITH CARE) IS A COLD PRESSED ORGANIC JUICE RANGE MADE FROM 100% FRUIT AND VEG.
WITH ITS URBAN-HIP LOOK AND FEEL THE BRAND AIMS TO CONNECTS WITH BUSY CITY DWELLERS AND HEALTH CONSCIOUS GURUS ALIKE.
TITLE: JUICES BLENDED WITH CARE
CLIENT: JBC JUICE
YEAR: 2019
TAGS: BRANDING, PACKAGING
WITH EXPANSION ON THE HORIZON, HEALTHY HABIT WAS IN NEED OF A BOLD NEW LOOK TO MAKE AN IMPRESSION ON THE HEALTH FOOD MOVEMENT.
EMBARKING ON THE INSIGHT OF HEALTHINESS BRINGING HAPPINESS, THIS KEY DRIVER HELPED SHAPE POSITIVE AND VIBRANT BRANDING, IN THE AIM OF CHANGING THE PERCEPTION PEOPLE HAVE OF HEALTHY FOOD.
TITLE: HEALTHY HABIT
CLIENT: HHI HOSPITALITY
YEAR: 2019-NOW
TAGS: BRANDING, PACKAGING
IN TRUE CHRISTMAS SPIRIT, IT’S NICE CELEBRATE THE NICE THINGS WE HAVE IN LIFE. AS AN ENCOURAGEMENT TO CREATE MORE ‘NICE THINGS’ TOGETHER, THIS WAS A GIFT TO CLIENTS TO INSPIRE FUTURE COLLABORATION.
ELEMENTS OF CUSTOM RIBBON AND SILVER HOLOGRAPHIC FOIL SHINE AWAY TO REVEAL THE NICENESS OF GIFTS.
“TO ALL THE NICE THINGS WE CREATE EVERY DAY, TO EXPLAIN THINGS, TO MAKE THINGS LOOK BETTER, TO CONNECT WITH PEOPLE, AND (EVERY ONCE IN A WHILE) TO CHANGE THE WORLD.”
TITLE: TOAST TO NICE THINGS
CLIENT: PERSONAL
YEAR: 2019
TAGS: PACKAGING, PERSONAL
STONER’S PIZZA JOINT IS A SMOKING HOT, QUICK-SERVICE PIZZA FRANCHISE WITH SEVERAL LOCATIONS ACROSS THE US.
WITH STONER’S PIZZA JOINT WANTING A SLICE OF THE MILLENNIAL MARKET, THE NEW LOGO CREATED WAS THE FIRST STEP TO ENGAGING WITH THIS AUDIENCE. THROUGH A BOLD LOGO AND A STRAIGHT TALKING TONE OF VOICE, THE BRAND’S DNA IS LOUD AND PROUD AND SPREAD ACROSS ALL MARKETING MATERIALS.
TITLE: STONER’S PIZZA JOINT
CLIENT: STONER’S PIZZA JOINT
YEAR: 2018-NOW
TAGS: BRANDING, PACKAGING
THE INTERNATIONAL MONETARY FUND IS AN ESTABLISHED, GLOBAL ORGANISATION WHO PAVE THE WAY FOR ECONOMIC GROWTH AROUND THE WORLD. WITH SUCH A MAJOR, INFLUENTIAL ORGANISATION AT HAND, THE TASK OF ENSURING VISUAL CONSISTENCY ACROSS ALL IMF INTERNAL DOCUMENTS AND PUBLIC MATERIALS WAS ESSENTIAL.
COLLABORATING WITH THE IN-HOUSE CREATIVE TEAM HELPED CREATE A LIBRARY CONTAINING MORE THAN 500 ICONS, WITH MORE STILL IN DEVELOPMENT.
TITLE: IMF ICON LIBRARY
CLIENT: IMF
YEAR: 2019-NOW
TAGS: ART DIRECTION, ICON DESIGN
FROM THE HEART OF TOKYO TO EUROPE, THE RELAUNCH FOR SHISEIDO’S SUN-SHEILDING COMPACT SOLAIRE WAS ON.
WITH THE AIM OF LAUNCHING A QUIRKY AND CAPTIVATING CAMPAIGN ON SOCIAL MEDIA, THE PRODUCT WAS HEROED IN A NOVEL WAY WITH SUNBATHING MINIATURE FIGURINES, TO HIGHLIGHT ITS USPS OF UV PROTECTION AND ENHANCED ACTIVATION WHEN IN TOUCH WITH WATER. THE CREATIVE PROVED A WINNER WITH LOTS OF LIKES, SHARES AND COMMENTS.
TITLE: SHISEIDO COMPACT SOLAIRE
CLIENT: SHISEIDO
AGENCY: RE-UP
YEAR: 2018
TAGS: ART DIRECTION, PHOTOGRAPHY
GET YOUR HEAD AROUND THIS. HOW DOES THE BRAIN WORK?
MIRRORING THE BRAIN, THE INFOGRAPHIC WAS SPLIT INTO TWO PARTS: THE RIGHT SHOWCASING THE POWER OF CREATIVITY AND THE LEFT FOCUSING ON LOGIC. IT WAS A SMART PIECE OF CREATIVE THAT MADE THE UNDERSTANDING SIMPLE. EVEN FOR THE BRAIN-DEAD.
TITLE: HOW THE BRAIN WORKS?
CLIENT: UNIVERSAL
YEAR: 2017
TAGS: INFOGRAPHIC, ART DIRECTION
THIS MEDUSE HOT SUMMER CAMPAIGN CHANGED THE VISION OF THE ORIGINAL JELLY SHOE BRAND (LITERALLY) AIMING TO GET A YOUNGER AUDIENCE TO LOOK AT THE BRAND IN A NEW ANGLE.
THE SHOTS CAPTURED AN INSTAGRAMMABLE DREAM WITH PASTEL SHADES AND POPTASTIC PROPS TO HIGHLIGHT THE HEIGHT OF SUMMER. THESE SNAPSHOTS WERE AMPLIFIED ACROSS CATALOGUES, SOCIAL MEDIA AND POS MATERIALS, AND TRULY CHANGED THE BRAND FOR GOOD.
TITLE: JELLY DREAMS
CLIENT: MEDUSE ORIGINAL
AGENCY: RE-UP
YEAR: 2017
TAGS: ART DIRECTION
GOING WILD WAS ESSENTIAL FOR THE MOST DANGEROUS STICKER ALBUM ON THE PLANET.
THE PROJECT INCLUDED A FEW SPECIAL EDITION ‘GLOW IN THE DARK’ STICKERS, ADVERTISING, MARKETING MATERIALS AND A 3D PAPER-CUT LION FOR KIDS TO ASSEMBLE. *NO KIDS WERE HARMED IN THE MAKING OF THESE PAGES.
TITLE: ANIMAL ATTACK
CLIENT: GAZZETTA DELLO SPORT
AGENCY: ZAMPEDIVERSE
YEAR: 2017
TAGS: ART DIRECTION
