“JBC” stands for Juices Blended with Care.

With it’s urban-hip look and feel the brand aims to connect with busy city dwellers and health conscious gurus alike. 

Committed to open more locations within the following year, Healthy Habit needed a new bold look to guide the health food movement on the East Coast.

There are many studies that show how eating healthy food improves your quality of life and makes you feel happy. This was the drive for us to create a positive and vibrant identity that can change the perception people have on healthy food. 

“To all the nice things we create every day, to explain things, to make things look better, to connect with people, and (every once in a while) to change the world.”

The front label has been designed to reflect the festive spirit with a custom ribbon-like font for “Nice things” finished with a silver holographic foil.

The new Identity wants to speak to this new generation through bold visuals and a quick-witted tone of voice that has always been part of the Stoner’s DNA.

Helping with their rapid expansion, the elements included in this new rebrand will visually unify all marketing material, locations, online and social media presence.

promote high employment and sustainable economic growth, and reduce poverty around the world.

Working together with the in-house creative team, this library aims to keep visual consistency throughout all the IMF internal documents and public materials.

The library is now containing more than 250 icons and is still in development.

There are sunbathing miniatures under the packaging’s shadows to highlight the UV Protective and waterproof qualities of this particular product.

Gaining great success on their social media channels, this campaign created significant interest in the product by engaging with the community.

Just like brain, the infographic is divided into two parts; on the right side there are facts about creativity while the left side focuses on logic.

This summer campaign changed prospective for the brand, (literally upside down!) aiming to appeal to a younger audience.

The shots are located in a pastel room where the model is getting ready for the holidays, matching her favourite jelly shoes with the latest outfit trends.

The campaign has been used for new product catalogues, social media and advertising materials.

Animal Attack was commissioned by Gazzetta dello Sport for GazzaKids, their younger brand.

The project included a few special edition “Glow in the dark” stickers, advertising, marketing materials and a 3d paper-cut lion for kids to assemble.

*No kids have been harmed during the making of these pages.