MAINWORKS IS A BOLD AND VIBRANT DESIGN STUDIO THAT CREATES KICK-ASS BRANDING AND DESIGNS, WORKING WITH THE HOSPITALITY, FOOD&BEV, BEAUTY AND TOY INDUSTRIES AROUND THE WORLD. MORE

THANK YOU IN A CAN
JUICES BLENDED WITH CARE
HEALTHY HABIT
TOAST TO NICE THINGS
STONER’S PIZZA JOINT
IMF ICON LIBRARY
SHISEIDO COMPACT SOLAIRE
HOW THE BRAIN WORKS
JELLY DREAMS
ANIMAL ATTACK

THANK YOU IN A CAN

Nothing says ‘Thank you’ more than a limited edition can with an organic cotton screen printed tote bag.

Inspired by the iconic plastic NY ‘Thank you’ bags we sent these to all our clients to celebrate the work we did together.

The loud and proud design printed on glossy rouge can labels scream love, indulgence and Christmas spirit.

TITLE: THANK YOU IN A CAN
CLIENT: PERSONAL PROJECT
YEAR: 2018
TAGS: PACKAGING, PERSONAL

JUICES BLENDED WITH CARE

JBC (aka Juices Blended with Care) is a cold pressed organic juice range made from 100% fruit and veg.

With its urban-hip look and feel the brand aims to connects with busy city dwellers and health conscious gurus alike.

TITLE: JUICES BLENDED WITH CARE
CLIENT: JBC JUICE
YEAR: 2019
TAGS: BRANDING, PACKAGING

HEALTHY HABIT

Based in Hilton Head Island (SC), Healthy Habit is a destination for simple, seasonal, healthy food served in a modern, high energy, fast casual environment.

With expansion on the horizon, Healthy Habit was in need of a bold new look to make an impression on the health food movement.

Embarking on the insight of healthiness bringing happiness, this key driver helped shape positive and vibrant branding, in the aim of changing the perception people have of healthy food.

TITLE: HEALTHY HABIT
CLIENT: HHI HOSPITALITY
YEAR: 2019-NOW
TAGS: BRANDINGPACKAGING

TOAST TO NICE THINGS

In true Christmas spirit, it’s nice celebrate the nice things we have in life. As an encouragement to create more ‘nice things’ together, this was a gift to clients to inspire future collaboration.

Elements of custom ribbon and silver holographic foil shine away to reveal the niceness of gifts.

“To all the nice things we create every day, to explain things, to make things look better, to connect with people, and (every once in a while) to change the world.”

TITLE: TOAST TO NICE THINGS
CLIENT: PERSONAL
YEAR: 2019
TAGS: PACKAGINGPERSONAL

STONER’S PIZZA JOINT

Stoner’s Pizza Joint is a smoking hot, quick-service pizza franchise with several locations across the US.

With Stoner’s Pizza Joint wanting a slice of the millennial market, the new logo created was the first step to engaging with this audience.

Through a bold logo and a straight talking tone of voice, the brand’s DNA is loud and proud and spread across all marketing materials.

TITLE: STONER’S PIZZA JOINT
CLIENT: STONER’S PIZZA JOINT
YEAR: 2018-NOW
TAGS: BRANDINGPACKAGING

IMF ICON LIBRARY

The International Monetary Fund (IMF) is an international organization working to foster global monetary cooperation, secure financial stability, facilitate international trade, promote high employment and sustainable economic growth, and reduce poverty around the world.

Together with the in-house creative team, we worked to create a system of icons that helps to keep visual consistency across all IMF internal documents and public materials.

The library is containing more than 500 icons, with more still in development.

TITLE: IMF ICON LIBRARY
CLIENT: IMF
YEAR: 2019-NOW
TAGS: ART DIRECTIONICON DESIGN

SHISEIDO COMPACT SOLAIRE

From the heart of Tokyo to Europe, the relaunch for Shiseido’s sun-sheilding compact solaire was on.

With the aim of launching a quirky and captivating campaign on social media, the product was heroed in a novel way with sunbathing miniature figurines, to highlight its USPs of UV protection and enhanced activation when in touch with water.

The creative proved a winner with lots of likes, shares and comments.

TITLE: SHISEIDO COMPACT SOLAIRE
CLIENT: SHISEIDO
AGENCY: RE-UP
YEAR: 2018
TAGS: ART DIRECTIONPHOTOGRAPHY

HOW THE BRAIN WORKS

Get your head around this. How does the brain work?

Mirroring the brain, the infographic was split into two parts: the right showcasing the power of creativity and the left focusing on logic. It was a smart piece of creative that made the understanding simple. Even for the brain-dead.

TITLE: HOW THE BRAIN WORKS
CLIENT: UNIVERSAL
YEAR: 2017
TAGS: INFOGRAPHICART DIRECTION

JELLY DREAMS

Everyone gets jelly when you work a pair of Meduse. Why? Because it’s the Original!

This hot summer campaign changed the vision of the original jelly shoe brand (literally) aiming to get a younger audience to look at the brand in a new angle. The shots captured an Instagrammable dream with pastel shades and poptastic props to highlight the height of summer.

These snapshots were amplified across catalogues, social media and POS materials, and truly changed the brand for good.

TITLE: JELLY DREAMS
CLIENT: MEDUSE ORIGINAL
AGENCY: RE-UP
YEAR: 2017
TAGS: ART DIRECTION

ANIMAL ATTACK

Going wild was essential for the most dangerous sticker album on the planet.

The project included a few special edition ‘Glow in the dark’ stickers, advertising, marketing materials and a 3d paper-cut lion for kids to assemble. *No kids were harmed in the making of these pages.

TITLE: ANIMAL ATTACK
CLIENT: GAZZETTA DELLO SPORT
AGENCY: ZAMPEDIVERSE
YEAR: 2017
TAGS: ART DIRECTION

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