Max Meroni Srl is a North Italian manufacturer of drawers and furniture, operating since 1996. The identity began with a new logo, where two interlocking Ms form a drawer line, reflecting the founder’s heritage in craftsmanship. The system was later applied to unify two subsidiaries under a single brand, spanning B2B and B2C offerings from drawer manufacturing to bathroom furniture and shoe racks. The tagline “Quality and tradition from the heart of Italy” underscores the brand’s commitment to craftsmanship and heritage.