Healthy Habit is a wellness-focused restaurant in Hilton Head Island, South Carolina. Entering a saturated market of health-driven dining, the brand faced a landscape dominated by predictable “green” visual cues that often framed healthy food as restrictive or uninspiring. The client sought an identity that could reflect a broader, more joyful approach to nutrition and wellbeing.

Objective

To create a distinctive, approachable identity that challenges clichés around healthy eating, communicates variety and vitality, and positions Healthy Habit as both a trusted local destination and a memorable experience for visitors.

Solution

The visual system was developed around the brand’s belief that food can heal and that eating well should feel energising rather than austere. Bright, vibrant colours replace conventional health-food aesthetics, reflecting the diversity of ingredients and bold flavours of the menu. The design prioritises accessibility and community, extending cohesively across print, menus, in-store environments, and digital platforms to create a welcoming and engaging brand experience.

Results

The new identity established Healthy Habit as an iconic destination on Hilton Head Island; becoming a must-visit for tourists and a reliable, uplifting space for the local community.
By reframing health as exciting, inclusive, and flavour-driven, the brand strengthened recognition and loyalty while successfully differentiating itself within the wellness dining sector.