Foresee Asset Management is a Brooklyn-based family office overseeing a diversified portfolio across travel, investments, and property. The founders sought an identity that could communicate long-term vision, continuity, and discretion, values central to multigenerational wealth stewardship, while remaining adaptable across multiple entities.

Objective

To create a refined, future-facing identity system that reflects both the personal legacy of the founder and the structural clarity of a modern asset management firm, while allowing for seamless expansion across subsidiaries.

Solution

The identity centers on a geometric, futuristic mark composed of four interlocking “C” forms: symbolising the founder’s four children as well as the company name. The mark balances precision and symbolism, embodying foresight, structure, and continuity. The system was designed to be modular and scalable, allowing it to extend coherently across three subsidiaries: Foresee Travel, Foresee Investments, and Foresee Properties, while maintaining a unified visual language.

Results

The resulting identity provides Foresee Asset Management with a cohesive, enduring brand system that communicates clarity, legacy, and confidence. Its flexibility supports both present operations and future growth, establishing a visual framework capable of evolving alongside the family office’s long-term ambitions.