THE BRIEF:

JBC (AKA JUICES BLENDED WITH CARE) WERE IN SEARCH OF A FRESH LOOK TO PAIR WELL WITH ITS OFFERING OF COLD-PRESSED ORGANIC JUICES, MADE FROM 100% FRUIT AND VEG.

THE SOLUTION:

UNDERSTANDING THAT BUSY CITY DWELLERS AND HEALTH-CONSCIOUS GURUS WERE THIRSTY FOR WHAT JBC HAD TO OFFER, WE CRAFTED A HIP AND URBAN LOOK AND FEEL WHICH THIS AUDIENCE WOULD SOAK UP.