BRIEF

FAMILY-RUN ASSET MANAGEMENT COMPANY FORESEE APPROACHED US TO CREATE A NEW BRANDING THAT WOULD RELATE TO THE FOUNDER’S STRONG FAMILY TIES WHILST ALSO STANDING OUT.

SOLUTION

INSPIRED BY A NEW WAVE OF TRENDS WITHIN THE FINANCIAL SECTOR, WE CREATED A BOLD, TIMELESS, AND INSTANTLY RECOGNISABLE DESIGN.
WE TOOK 4 C’S, THE FIRST LETTER OF THE FOUNDER’S 4 CHILDREN’S LAST NAME, AND CREATED A LOGO WITH A CONCENTRIC DESIGN TO SHOW UNITY AND STRENGTH TO PASS ALONG FOR GENERATIONS TO COME.