THE BRIEF:

PREVIOUSLY NAMED MINTO, ON CLOUD SHINE STARTED OUT AS A CLEANING BUSINESS WORKING IN THE EDUCATIONAL SECTOR. WANTING TO EXPAND THE SERVICES THEY COULD OFFER AND DISRUPT A COMPETITIVE MARKET MAINWORKS WAS TASKED WITH BUILDING A NEW BRAND IDENTITY THAT COULD ASSIST WITH THESE GOALS.

THE SOLUTION:

WORKING WITH THE FOUNDER, WE CREATED A BRAND NEW NAME, ON CLOUD SHINE, ALONG WITH A BOLD IDENTITY TO HELP REPOSITION THE COMPANY TO STAND OUT ABOVE THE REST.