THE BRIEF:

BACK IN 1996, MAX BEGAN HIS BUSINESS AS A DRAWER MANUFACTURER. SINCE THEN THE BUSINESS HAS VENTURED INTO BATHROOM FURNITURE AND CUSTOM DESIGN. TODAY A NEW VISUAL IDENTITY WAS NEEDED THAT WOULD SHAPE THEIR VISION AND NEW OFFERINGS.

THE SOLUTION:

WE DESIGNED A PICTOGRAM ILLUSTRATING THE INITIALS ‘MM’, FORMING THE SHAPE OF A DRAWER, AS A REMINDER OF WHERE IT ALL BEGAN. THIS KEY COMPONENT NOW SITS THROUGHOUT ALL THE AREAS OF THE BUSINESS, CREATING VISUAL CONSISTENCY. A DISTINCTIVE MARK TO SIGN OFF ALL THE PRODUCTS. THE FLUID AND RESPONSIVE SYSTEM IS OPEN FOR WHAT IS YET TO COME.