THE BRIEF:

THE INTERNATIONAL MONETARY FUND, IS AN ORGANISATION THAT HELPS TO FOSTER GLOBAL MONETARY COOPERATION, FACILITATE INTERNATIONAL TRADE AND PROMOTE SUSTAINABLE GROWTH. WITH A HUGE GLOBAL PRESENCE, THEY NEEDED A SYSTEM TO ENSURE THEIR IDENTITY WAS CONSISTENT ACROSS THE WORLD.

THE SOLUTION:

TOGETHER, WITH THE IN-HOUSE CREATIVE TEAM, WE DESIGNED A CORE IDENTITY FOR THEIR ICON SYSTEM TO HELP KEEP VISUAL COHERENCE ACROSS ALL IMF INTERNAL DOCUMENTS AND PUBLIC MATERIALS. EACH ICON HAS AN OUTLINE, COLOUR, AND COLOUR OUTLINE OPTION TO CHOOSE FROM, A FLEXIBLE SOLUTION TO KEEP CONSISTENCY THROUGHOUT MEDIUMS. TODAY, THE LIBRARY HOLDS OVER 500 ICONS, WITH MORE STILL. IN DEVELOPMENT.

CLIENT: IMF
#FINANCE
YEAR: 2019
TAGS: ART DIRECTIONSIGNAGE

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