HEALTHY HABIT X ANGELA’S PLANT BASED KITCHEN

TOGETHER WITH OUR PARTNER HEALTHY HABIT, WE’VE WORKED ON A HOT NEW SUMMER COLLAB WITH BIG BROTHER CELEBRITY & PLANT-BASED ADVOCATE ANGELA RUMMANS.

DURING THE PANDEMIC, ANGELA’S ONGOING PASSION FOR COOKING LED HER TO DEEP DIVE INTO PLANT-BASED COOKING. SHE BEGAN CREATING RECIPES TO MIRROR HER FAVORITE FOODS THAT SEEMED IMPOSSIBLY VEGAN–SO MUCH SO THAT SHE WROTE A COOKBOOK, ANGELA’S PLANT-BASED KITCHEN, IN 2020, AND SOON FOLLOWED UP WITH A SECOND EDITION, ANGELA’S PLANT BASED KITCHEN, VOL 2, IN 2021.

⌚ 27/07/2022

MARKETING, COLLAB, SOCIAL MEDIA
#WORKS

ANGELA AND HEALTHY HABIT IMMEDIATELY CONNECTED THROUGH THEIR COMMON MISSION TO PROVIDE A PLATFORM TO EDUCATE PEOPLE FURTHER ON THE BENEFITS OF CLEAN WHOLE FOOD PLANT BASED NUTRITION AND THE IMPACT OF BEING A CONSCIOUS CONSUMER.

INSPIRED BY THE VIBRANT AND LOW COUNTRY ESTHETIC OF ANGELA’S COOKBOOKS WE CREATED A SERIES OF ASSETS TO SUPPORT THE ENTIRE CAMPAIGN. FROM MAGAZINE ADS, IN-STORE VISUALS TO THE ENTIRE SOCIAL MEDIA, NEWSLETTER & ONLINE COVERAGE.

SINCE THE COLLAB LAUNCH, HEALTHY HABIT HAS SEEN AN INCREASE IN SALES & NEW CUSTOMER ACQUISITIONS.

THE COLLAB SOLIDIFIED HEALTHY HABIT AS THE GO-TO PLACE FOR MODERN & HEALTHY FOOD OPTIONS ON HILTON HEAD ISLAND, BRINGING A WHOLE NEW AUDIENCE THANKS TO ANGELA’S FOLLOWING.

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